A dynamic and versatile creative professional with over a decade of experience in television, digital media, and content production across India’s leading networks, including ZEE Studios, Sony TV, Endemol Shine, and Big Synergy. Widely recognized for directing and producing iconic shows like Kaun Banega Crorepati, Bigg Boss Telugu, and Evaru Meelo Koteeswarulu. In 2024, expanded creative horizon by co-founding Vinnexa Fashions, a new-age D2C fashion-tech brand offering partywear, activewear, and lingerie for modern Indian women.